Content Marketing Lead,

Content Strategist

Editor-in-chief,

Content Lead.

• Full time, remote, Contract
• e-mail: [email protected], telegram: gvozdec
• +54 1130251027
• 📍Buenos Aires, Argentina

Why me?

I’ve got more than 5 years of experience in product management in media. I deal with a large range of media. I worked with online magazines, social networks (Facebook, Instagram, Twitter, Telegram, TikTok), video production (YouTube), closely interacted with SEO and contextual advertising. I also created teams from scratch, including international and remote ones, and managed them successfully. As a result, you can see the websites and articles being on the top in search results, increase in searches (up to 500% and organic traffic. I am organized and systematic, I practice a product approach.

Skills:

• Content strategy

• Unit economy

• Google Analytics

• CPC, CPA, CAC

• YouTube (video production)

• CJM

• Product Roadmap

• A/B testing

• Content analytics

• SMM (content, target)

• E-mail marketing

• SEO

• News reviews

• Interviewing

• News reports

• Text editing

• English C1

Experience:

December 2024 — now

Head of Content – ChangeNOW (Crypto Exchange Infrastructure / Exchange API) https://changenow.io/

Tasks

• Own the B2B content direction for a non-custodial crypto exchange infrastructure platform (1500+ assets, 110+ blockchain networks, REST API, widget, white-label solutions). Responsible for the full content ecosystem: editorial strategy, SEO, production, and integration with BD and marketing.
• Build and run the B2B editorial pipeline targeting C-level and product decision-makers at crypto wallets, exchanges, payment services, and fintech companies.
• Develop partner enablement content: integration case studies (D'CENT, Guarda, Cake Wallet, Cypherock, Exodus, Trezor), one-pagers, and BD materials used in the sales cycle.
• Produce long-form editorial on B2B fintech revenue models, regulatory trends (MiCA, PSD2, CASPs), LATAM stablecoin adoption, and post-integration exchange infrastructure.
• Define the brand tone of voice and build a unified content guide across blog, social, and partner-facing materials.
• Own SMM strategy and execution across LinkedIn and X/Twitter, including content planning, performance analysis, and paid boosting decisions based on engagement thresholds.